email push notification
If you want to get a notification on your phone the instant you get an email, then push notifications are right for you. How you set things up depends on the email account you're looking to get push notifications for.
Your Gmail account
By far, the simplest way to get push notifications with a Gmail account is by using the Gmail app.Simply download the iOS version or Android version if you don't already have it, and then set up your email account. Push notifications will work right out of the box.
If you're an iPhone user you may be wondering: "but what about Apple's built-in mail app?"
Push notifications are one of the most integral parts of a good mobile marketing strategy. When set up correctly, they can be personalized and targeted towards the users who are most likely to convert.
However, there’s more to push notifications than programming contextually relevant messages. Push notifications vary considerably by the device, and there are different best practices to follow depending on which platform your customers use.
The most obvious difference is between iOS and Android. Between January 2015 and March 2016, Leanplum analyzed 1.57 billion push notifications across hundreds of apps to determine the best practices for both operating systems. We showed that iOS users opened messages 7x faster than Android users, but push notifications on Android had a 2x higher open rate.