mobile push notifications
Android push notifications are messages sent from an app directly to a user on a mobile device using the Android operating system. The message appears even if the device is locked or if the person is inside a different app. Push notifications are useful for sending information to app users in real time.
Push notifications are one of the most integral parts of a good mobile marketing strategy. When set up correctly, they can be personalized and targeted towards the users who are most likely to convert.
However, there’s more to push notifications than programming contextually relevant messages. Push notifications vary considerably by the device, and there are different best practices to follow depending on which platform your customers use.
The most obvious difference is between iOS and Android. Between January 2015 and March 2016, Leanplum analyzed 1.57 billion push notifications across hundreds of apps to determine the best practices for both operating systems. We showed that iOS users opened messages 7x faster than Android users, but push notifications on Android had a 2x higher open rate.